The second ‘ad of the month’ poll of 2025 was a fight to the finish. Two top motoring ads making the most of tactical opportunities around sport battled all week for the top spot, but only one could take the chequered flag first. Congratulations to EssenceMediacom and Continental Tyres for being voted February’s ad of the month!
As official tyre partner of England Rugby, the manufacturer partnered with The Daily Telegraph’s sport supplement to look back at some of England’s most memorable Six Nations tussles with France, its opening fixture in 2025.
The partnership, which also leveraged Continental’s sponsorship of ‘The Good, the Bad and the Rugby’ podcast to produce further content for The Telegraph, explored how the tyre brand’s partnerships deliver performance for both rugby fans and drivers alike.
Commenting on the campaign, Lisa Solman, director, creative futures at EssenceMediacom North, said: “We are absolutely thrilled to be February’s ‘ad of the month’ winner!
“Partnering with The Telegraph allowed us to extend the reach of Continental Tyres’ unique podcast partnership with a standout activation to a quality audience, 80% of whom don’t currently listen to sports podcasts.”
Paul McVeigh, brand and partnership manager UK&I at Continental Tyres, added: “We’re so glad to have partnered with The Telegraph, the perfect media partner to help us showcase and amplify Continental Tyres’ partnership in rugby.
“Their audience aligned perfectly with our brand values, providing an ideal platform to highlight our commitment to performance and excellence.”
Congratulations also to EssenceMediacom’s James Mitchell for netting a £50 Amazon voucher in our monthly prize draw!
Check out our shortlist to see all eight top ads from February.
