Molly Exley-Kidd is a true rising star, both at Wavemaker and in the industry. She is very much a self-starter, pushing herself through further education, becoming a campaigning advocate for diverse voices in media and actively championing news brand advertising in her agency.
Molly joined Wavemaker in 2017 as an apprentice, working her way up through the ranks to become Content Director. In that time, she has advocated for the content department across the wider agency, urging more brands to invest in content partnerships.
What is more, she is a big champion of news brands, pushing for news media to become a key part of the channel mix for her main account Transport for London (TfL).
Molly has been at the heart of multiple news brand partnerships over the past year at Wavemaker, including Mail Metro – TfL Public Transport partnership; Evening Standard – TfL Sexual Harassment; and News UK – P&O Cruises, actively increasing her clients’ investment in news brands.
Molly has also championed regional and local news, working with Metro and Media Force to educate around TfL’s ULEZ Expansion. Molly recognised the trustworthy nature of the brands and the opportunity to reach TfL’s audiences with engaging content and authentic voices.
Molly is a passionate advocate for using media – notably new brands – to give platform to underrepresented and diverse voices. Molly has created bespoke partnerships with news brands to deliver on complex and important messaging that has a genuine impact on society — for example, the Evening Standard’s partnership with TfL to educate Londoners about what they should do if they witness sexual harassment on the network.
In her precious spare time, Molly is active in continuous self-improvement. She achieved a distinction in both her Level 3 Junior Content Producer and Level 6 Marketing Manager apprenticeships.
She is now studying for a Master’s Degree in Media, Ethics and Social Change with The University of Sussex. Molly has also volunteered with various including Stop the Traffik, the Traffik Analysis Hub and the Marine Conservation Society.
Molly is a very worthy winner of this year’s Rising Agency Star of the Year award.
What we really liked about Molly is not only her incredible talent thinking about news brands and how to work with them in innovative ways, but also everything else that she does within her agency.Lesley Myers-Lamptey, head of commerce strategy, m/Six