Newsworks’ research and insight director gives ExchangeWire listeners the lowdown on the effect of high-attention media such as news brands on campaign effectiveness — all over a latte…
Suitably caffeinated in the ExchangeWire kitchen, Dansie and ExchangeWire’s John Still explore the key topline stats from Newsworks ‘Attention’ study, plus how the research has contributed to the wider industry conversation around effectiveness.
See the full podcast episode below.
