The contextual ad mirrors the electric energy of the women’s Arsenal team on the pitch, tapping into Persil’s “It starts outside” campaign, celebrating those early childhood moments that shape who you become
After a 5-2 win against Tottenham on 28 March, Alessia Russo made headlines, for scoring twice in the opening seven minutes on her way to a first-half hat-trick at the Emirates Stadium.
The creative aims to bring that same energy to life, featuring childhood images of Russo alongside teammates Caitlin Ford and Lotte Wubben-Moy.
The partnership captures the teams electric energy in real time, allowing readers to feel the excitement long after the final whistle.
