07 May 25

ASDA and Mail Metro Media launch multiplatform partnership

Starting at Easter, the collaboration will tap into the news publisher’s research community to deliver meaningful and relevant...

06 May 25

Newsworks announces digital training platform ‘The Newsworks Academy’ 

Launching on Monday 9 June, the Newsworks Academy will help advertising professionals power up their marketing and media...

06 May 25

The Independent announces inaugural content partnership with Latitude 2025 

Throughout June and into July, weekly interviews will be broadcast as Instagram Live events with The Independent’s journalists...

01 May 25

IKEA opens new chapter with The Standard as flagship Oxford Street store opens

01 May 25

How travel brands can use news brands for effective advertising

01 May 25

Bountiful Cow: Significant uplift of ad effectiveness when brand safety filters switched off

Brand lift on news brand content incorrectly classified as ‘unsafe’ hits 40% compared to 18% on ‘safe’ content,...