P&O Cruises clears up confusion through news brand ad campaign
Even though the maritime holiday provider has been unaffiliated with P&O Ferries for two decades, P&O Cruises’ shared name has caused confusion in the aftermath of the ferry company’s redundancy scandal
Telegraph Women’s Sport celebrates third anniversary with ‘Close the Gap’ campaign
The new campaign calls for fair prize money across women’s sport ‘Close the Gap’ from Telegraph Women’s Sport...
News from Newsworks | 21 – 25 March
Image and price-based ads are two staples of news brand campaigns, but what role does each perform? In...
Blog: Turning to trusted sources during troubling times
Writing for The Media Leader, Newsworks director of research and insight Denise Turner explains how readers turn to...
