This joint campaign from Swatch Group’s watch brands Swatch and Omega is all about buzz. Last week, two full-page ads over two consecutive right-hand pages teased nothing but the date and the need to switch to the other – no pictures or context but a whole lot of intrigue.
On Monday, the two brands unveiled the next stage of their campaign with an exciting and equally as mysterious planetary theme, followed up on Thursday by finally revealing their new range.
Executed with the perfect blend of timeless Omega design with a dash of Swatch fun, this teaser campaign is an exciting way to keep readers and watch connoisseurs interested and engaged.
