To the surprise of some and the delight of many, the Gallagher brothers have remained on speaking terms long enough to start Oasis’s first tour in more than 15 years. Readers flocked to news brands to see if the comeback was worth the hype
The day after the band’s first concert in Cardiff on Friday 4 July, readers spent 139 million minutes with online news brands. That’s up 13.4% compared to the same day in June, according to data from Ipsos iris.
Ozone also found that Noel and Liam (Liam and Noel?) generated even greater engagement than Glastonbury. Among its stable of quality publishers, music and audio content engagement grew by a further 8% compared to Glasto coverage a week prior, with rock concert page views up a whopping 680%.
