In The London Standard’s first cover wrap partnership, Nytol encourages readers to beat the clocks going back an hour and stay refreshed for winter
The print wrap’s front page sees a sleepy Big Ben struggling to adjust to the extra hour, as well as Eros snoozing and The London Standard masthead dropping off.
Acting on core insight that the clocks changing can have a significant impact on people’s sleep cycles, the feature highlights how poor sleep can have wider health implications and how Nytol can be safely used to get things back on track.
The cover wrap is complemented by digital display and wraps on The Standard’s website and mobile, as well as digital native articles, and social galleries and stories.
The campaign was bought and planned by Publicis Unlimited and SPP Media and fully produced in-house for Nytol by The Standard Studio content team.
Nytol will also take over London King’s Cross station on Thursday with an interactive activation, which will cover the main concourse and encourage commuters to ‘mind the nap’. London Standard greeters will be on hand to give out free Nytol sleep masks to help make nodding off a little easier.
