From batter consistency to pan politics, plus the all-important toppings debate, this brand partnership serves up a masterclass in perfecting the pro pancake for Shrove Tuesday
Once a humble post war treat, Nutella has become part of family traditions on Pancake Day, as many choose the sweet hazelnut spread as a glorious topping of choice.
In Saturday’s print edition of The Daily Telegraph, a generous double-page ‘spread’ encourages readers to think beyond traditional lemon and sugar. Nutella suggests a ‘half and half’ approach of fruit and cream on one side, with chocolate hazelnut indulgence on the other.
Meanwhile, food writer Lisa Harris shares her advice for achieving top-tier pancakes every time.
The partnership also features digital content on The Telegraph’s website, including a look back at how Nutella made it to millions of Brits’ pantries, plus professional Pancake Day advice from top chef Paul Ainsworth.


