In a four-page partnership at the front of Saturday’s print edition of The Times, the supermarket goes behind the scenes of how farmers are proving poultry can be ethical and sustainable — all without scrimping on quality
As well as taking a deeper look at Waitrose’s relationships with its chicken suppliers, the supermarket also unveils its new welfare grading system on its packaging. Readers will be able to know exactly where their chicken has come from, right the way up to true organic farms.
The feature encourages readers to find out more about Waitrose’s ‘Better Chicken’ initiative on its website.
