Research and insight director Heather Dansie will join fellow experts to discuss Newsworks’ conversation-shaping research and why it matters for effective advertising
Joining Dansie from 11:45am on Thursday 19 March will be effectiveness expert Peter Field, Lumen global VP Shazia Ginai and Suzana Lay, planning director at The Grove Media.
The session will start with the key research takeaways from Dansie, Field and Ginai, who will then be joined by Lay and panel host Niki West, Newsworks director of agency and client services. The panel will discuss the opportunities advertisers can harness when it comes to high-attention media like news brands, with a particular focus on small and midsize brands looking to drive effectiveness and growth.
As well as the session, members of the Newsworks team will be on hand during the event to talk all things news brands — we can’t wait to chat with you.
‘Packing a Punch!’, organised by the Alliance of Independent Agencies, seeks to bring the independent media community together to understand what media effectiveness means in an ever-changing media ecosystem.
The event will take place on Thursday 19 March at the Picturehouse Central in London’s West End.
Find out more and sign up here.
