Jackson will have ultimate responsibility for the technology infrastructure which underpins News UK’s digital-first strategy.
Currently director of data at News UK, Jackson has almost 30 years’ experience in digital management, driving cross-functional teams and leading data and digital strategy and delivery in media, publishing and educational settings.
Jackson was named director of data technology in 2018, and since then has managed the central data function at News UK, facilitating the delivery of strategic digital objectives for The Sun, Times Media and News Broadcasting. Running a 100-strong team based in London, Sofia and Bangalore, Jackson has led the development of data science, generative AI, data warehousing and data product development across News UK.
In his new role he will be responsible for News UK’s multi-award-winning, multidisciplinary central technology teams, business partnering to ensure each division has the right overall structure and architecture, as well as the best talent and capability, to deliver world-class products to audiences of almost 40 million people each month.
Jackson will work closely with the senior leadership teams across The Sun, Times Media and News Broadcasting to ensure the delivery of a high-quality experience for consumer audiences and commercial partners.
News UK CEO Rebekah Brooks said: “News UK is resolutely a digital-first media business and each of our brands has opportunities to expand its audience reach by creating content in every format. Data and technology, alongside our world-class journalism and broadcasting, are the fundamentals of our success today and tomorrow.
“I’m delighted that we have been able to appoint Tom Jackson from within our own business and I’m certain he will unlock even more potential from a brilliant technology team, partnering our brand leaders to execute their successful digital strategies.”
Tom Jackson said: “I’m delighted to be taking the lead of such a talented central technology team; a business partner to support The Sun, Times Media and News Broadcasting as they evolve their digital offers and deliver long term sustainable digital growth.”