Ad spend in national news brands exceeded expectations in 2021, according to analysis from the AA and WARC. Total year-on-year growth reached 13.7% last year, 2.8 percentage points higher than forecasts estimated in January, while online growth beat predictions by 5.3 percentage points, hitting 22.7%. Read more here.
Meanwhile, Newsworks’ ‘Festival of News’ on 9 June will open with ‘Without Fear. Without Favour.’, an all-female editors’ panel discussing scoops, free speech and holding power to account. Keep your eyes peeled for more top panels to be revealed over the next few weeks.
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QUOTE OF THE WEEK:
We emerge from the unprecedented time, stronger than we went into it and with lessons learned about new ways of working to ensure that collaboration, innovation, and creativity remained at the heart of what we do in order to sustain professional journalism at scale.The Sun’s EVP, publisher Dominic Carter on how news brands have used disruption to grow stronger