World climate talks continue this week at Egypt’s Cop27 conference but, for many, words are no longer enough. Last week’s Ad Net Zero Global Summit urged the advertising industry to continue pushing for net zero by 2030 with practical tips and inspiring case studies. Meanwhile, the Guardian’s unmissable masthead on Monday featured an editorial leader with a simple call to action, replicated across 30 news titles worldwide including the Mirror: “It’s time to act”. Read more here.
Elsewhere, it’s only two weeks until we reveal the winners of The Newsworks Awards 2022. Getting us in the party spirit is awards judge Emily Cooper-Mead from Nationwide, who sits down with us this week for a special edition of ’10 minutes with’. Emily discusses how the judging day went and what a winning entry looks like, as well as revealing her star-studded guest list to the fantasy dinner party.
Catch the first in our new series highlighting five things you should see in news brands this week. Also. see fantastic stand out ads including O2 and Pandora and find more news from news brands below.
QUOTE OF THE WEEK:
The Guardian’s director of advertising Imogen Fox on how the media can inspire consumers to make lasting sustainable change