41 million access news brand content on a weekly basis and 26 million read every day, according to the latest PAMCo data
In addition, 16 million people read news content across both print and digital platforms every month, making up over a third of total brand reach.
Newsworks CEO Jo Allan said: “With massive audiences engaging with trusted journalism to inform and entertain them, these figures prove news brands are exactly where advertisers want to be.”
The latest PAMCo release is the first dataset following its 12-month ‘bridge’ period. Although this means data from this release cannot be compared with previous data, this dataset will act as a base from which future comparisons can be made.