The British are known for being a weather-obsessed bunch, but record-breaking temperatures sweeping the country on Monday and Tuesday have put the extreme heat at the top of the news agenda
The story gives brands a perfect opportunity to get involved with the nation’s conversation as the continuing heatwave remains on everyone’s lips. Nando’s tactical ad featured across several news brands on Tuesday adapts a culinary institution to demonstrate it’s feeling the heat as well.
Using its iconic ‘PERI-Ometer’ usually reserved for customers to show off their spicy credentials, the chicken chain puts 19 July at the very top of the scale — not one you’d want to get playing ‘wing roulette’!
With both the ‘extra hot’ spiciness and Tuesday’s 40C heat uncomfortable for many, Nando’s use of instantly recognisable imagery taps into both readers’ experiences at its restaurants and on the hottest day on record.