The news brand rolls out the redesign across all print and digital platforms.
The website and apps have undergone a full design and UX overhaul, with a new framework and cleaner look, giving key stories and images more prominence and bringing brand relevant content to the fore.
As well as taking on a darker red shade, the masthead is going back to the future with a rounded dot over the “i” – a first since the logo became sans-serif in 1965.
The work was carried out by Reach’s in-house design, UX and product teams, with in-depth strategy work being carried out by Reach director of market insight and brand strategy Andrew Tenzer.
Speaking about the news brand’s new look, the Mirror’s editor-in-chief Alison Phillips commented: “The Mirror has been through many changes in its 118-year history but has always returned to its commitment to providing accessible, entertaining news for the mainstream public with compassion. Our new design reflects a warmer, more nuanced view of the world, while putting our readers right in the story.
“At a time when it’s clear just how much people need trusted journalism, I’m excited and hopeful to be launching this next phase for the Mirror.”