The live webinar will take place on Thursday 25th March at 10am.
The ‘The Inside Track: Patterns and Predictions’ is back second in a series of panel sessions aimed at dispelling the rumours of an empty underground network and promoting the very valuable advertising space across it, LBC journalist and presenter Shelagh Fogarty will be delving into exclusive research and insights, plus drawing on the prime minister’s roadmap out of lockdown, to explore all the latest patterns and predictions for the future of London’s commuters.
Joining the panel again is Metro editor Ted Young, who will be joined by TfL’s director of strategy and chief technology officer Shashi Verma and Global’s director of research and insight, Sarah Gale.
Each panellist brings with them unique expertise on Londoners, from Metro’s first-hand understanding of reader sentiments to TfL’s proprietary network usage data and Global’s unrivalled knowledge of ad effectiveness.
Last year’s kick-off panel session was full of myth-busting statistics – for example, that 2.2million people still used the network in one week during Tier 4 restrictions – and Patterns and Predictions promises to be even more valuable to advertisers and media owners alike.