Metro, Paramount Pictures, and Wavemaker capture the attention of commuters across London with a striking cover wrap promoting the new Bob Marley biopic
The three have teamed up to promote the upcoming cinema release of Bob Marley: One Love on 14 February. The unmissably bright cover wrap sees the famous Metro masthead turn yellow to fit the colour scheme of the film’s branding. 20,000 copies of Metro will feature the wrap across London today, with another 20,000 coming tomorrow.
Metro’s commercial director, Jo Mazenko, said: “The Bob Marley: One Love cover wrap is a perfect example of Metro’s willingness to push creative boundaries and our desire to seamlessly embed advertisers into our highly recognisable brand. Furthermore, our research has shown that Metro’s iconic cover wraps deliver incremental reach and attention by being seen by non-readers as well as those who pick up the paper.”
“One Love, one wrap, millions reached!”, she added.