In a takeover of the news brand’s popular ‘Good Deed Feed’, the Postcode Lottery spotlights those making their corner of the world a tidier place to live
Keep Britain Tidy’s Litter Heroes is the UK’s largest community of volunteer litter pickers, working to improve the environment and protecting wildlife.
The branded content suggests how readers can get involved with the group, as well as raise money by signing up to a monthly subscription to the Postcode Lottery. At least 30% of every ticket of the monthly draw goes to a good cause.
Readers are encouraged to find out more via the QR code or visit the website.
