The burger brand’s sponsored content in this weekend’s Sunday Times Magazine informs readers of the steps McDonald’s is taking to be sustainable and convenient without skimping on quality
The double-page spread in the news brand’s flagship Sunday supplement educates readers on its ‘Plan for Change’, working with young farmers in the UK and Ireland as well as quality accreditation schemes to ensure its supply chain is fit for a sustainable future.
This content is another example of The Times and Sunday Times’ enduring brand partnership with McDonald’s. Last month, the brand worked with culture writers from across The Times to produce a fold-out homage to the 90s, all in celebration of its long-standing commitment to free-range ingredients.
