Metro teamed up with streaming service Paramount+ to promote the latest season of its interplanetary sci-fi series, HALO, in central London
The Paramount+ original series is set in a universe that first debuted in 2001 with the launch of Xbox’s first HALO game. Dramatizing an epic 26th-century conflict between humanity and an alien threat known as the Covenant, HALO the series weaves deeply drawn personal stories with action, adventure and a richly imagined vision of the future.
To launch the next chapter in this epic series, Metro has wrapped 20,000 copies in a mirror board wrap catching the eyes of commuters across London.
And, if the striking, shining cover wraps weren’t eye-catching enough, there was an ultra-realistic Master Chief personally handing out copies outside central London’s Liverpool Street station. Taking a leaf out of Metro’s book and stopping commuters in their tracks, HALO’s lead character had jaws hitting the floor all morning.
The potent combination of a cover wrap innovation and super sharable social stunt is a great example of Metro’s willingness to consistently push creative boundaries and redefine the ways in which brands can make themselves shine.
Jo Mazenko, commercial director, Metro, said: “Paramount+ wanted to kick off season two of HALO in style with a stunt that would make some noise and disrupt the morning commute, so Metro was a natural choice. By combining an unmissable life-sized Master Chief with a brand-new cover wrap innovation, we’ve been able to pull off a launch that is truly stellar.”
Season two of Paramount+ Original HALO is available from today. The first two episodes of the eight-episode season are available to stream now, with weekly drops every Thursday. Season one is also available to stream in full now. Read more about the series here.