The shortlist for the shortest of months was anything but small fry, with eight stand out campaigns demonstrating the very best of news brand formats. But after a tight tussle at the top, it’s Lidl and OMD UK’s high-quality, low-cost feast that has been named February’s ad of the month
Whether readers are craving smoky, creamy or zingy, the rising cost of living doesn’t have to get in the way of feeding the family healthy, high-quality meals all week.
This double-page wrap from Lidl and OMD UK packs the entire space with tips, tricks and ideas to make exciting meals without breaking the bank.
Claire Farrant, marketing director at Lidl, commented on the ad’s win, saying: “We are really pleased that the team’s work has been given this great recognition.
“Our five family meals for under £20 recipes content is integral to Lidl’s core value offering and at a time where customers really need this the most.
“News brands are the perfect environment to visually delight our customers, whilst showcasing our value and quality messaging.”
See all eight shortlisted campaigns from February’s ad of the month poll here.
