Writing for Mediatel, Newsworks’ research and insight director Denise Turner looks at the resilience of the retail sector and explains how retailers could improve profitability by optimising their news brand campaigns.
There has been much talk of spending around Black Friday and Christmas, particularly with the current state of play and new Covid restrictions coming in today.
It’s an important time of year for retailers, particularly following last year’s festive season (or lack of!).
But retail has actually been remarkably resilient during the pandemic, mainly because of the ‘at-home’ economy with cooking, gardening and other hobbies all contributing to online sales.
Looking ahead to this year, our new effectiveness research shows how retailers could also boost their bottom line by optimising spend in news brands.
Read Denise’s blog on Mediatel.
