Commercial and editorial figures from across The Times business will share how the news brand balances its commitment to trusted, quality journalism with innovative formats that adapt to emerging consumer trends
Joining the panel will be The Times and The Sunday Times head of digital Edward Roussel, Times Media head of strategic development Milton Elias, plus host of the news brand’s daily ‘The Story’ podcast, Manveen Rana.
The trio will discuss how a fast-moving media business such as The Times adapts itself to meet modern audiences — whether that’s through tech-driven transformation or the rise of podcasts — as well as the creative processes behind new product and journalistic innovations.
The panel forms part of the IAB’s flagship ‘Engage’ event, taking place on Tuesday 10 June from 8:30am–2:30pm at London’s Soho Place. The event will bring together leading voices from across the digital media landscape to demonstrate why content is king when it comes to effective marketing.
Find out more about the full event on the IAB’s website.
