Our shortlist dared to be different but, as ever, only one campaign could take the crown. With voters coming over all ‘appy at the prospect of a free steak bake in both print and online, Greggs and Carat have been voted October’s ad of the month
With the cost of living rising, we’re all looking for value for money. Greggs’ campaign across print and online spreads the word far and wide, making sure everyone can get their hands on a fantastic freebie.
Commenting on the campaign, Carat associate director Tom Goddard said: “We are hugely pleased that the Greggs App campaign has won Newsworks’ ad of the month. As a client and integrated agency piece, we had a campaign objective of building awareness of the Greggs offer of a free bake and hot drink with every App download.
“To achieve this objective, we knew that commuter press was the perfect location to advertise.”
See October’s full shortlist of fantastic campaigns in news brands here.