Greig spoke about his typical reader this week as the paper kicked off its Computers for Kids campaign, which seeks to ensure less privileged children in the UK have access to laptops as the pandemic sees most children forced to learn from home.
In a rare interview, he told Press Gazette: “Daily Mail readers are ordinary people with extraordinary lives. They are people you sit next to on the Tube, on the aeroplane, at the bus stop – it’s the biggest newspaper readership in Britain and they are the bedrock of middle Britain. When they get behind something and feel there’s an injustice, they really support us.
“I think the Daily Mail reader is the most generous reader that there is.”