The news brand’s editor is interviewed by GQ about his aspirations for the future.
Since taking over as editor of the Daily Mail, the Eton-educated new voice of Middle England has refocused Britain’s most notorious newsroom. Now, as a result, he’s stepped out from the shadow of his predecessor and achieved what no one has since 1978. We met him the morning after he outsold the Sun…
Since giving his first interview as editor of the Daily Mail a year ago, Geordie Greig has refused all further requests. The fallout from the resulting article was so spectacular – both corporately mortifying and, providing you didn’t work for the Mail, jaw-droppingly entertaining – that he has been understandably reluctant to give a second. Until now.
Over lunch with the Financial Times’ Henry Mance, Greig mentioned how a rush of new advertisers had joined his paper. It seemed a fairly innocuous boast and excellent PR for the Mail. Which made his predecessor, Paul Dacre’s, vicious and brittle riposte, published in the FT’s letters page, all the more baffling.