Effectiveness doyen Peter Field will join Newsworks research and insight director Heather Dansie onstage in Manchester on Thursday 25 September
The new report, to be launched in a keynote session at Adwanted’s Future of Media Manchester conference, will prove a clear link between high-attention media and advertising effectiveness.
After the session, Dansie and Field will join Lumen’s Mike Follett and The Media Leader journalist Jack Benjamin to discuss the study on The Media Leader Podcast.
Newsworks teamed up with Field and Lumen to interrogate how attention contributes to positive business outcomes for advertisers, including profit, market share and brand trust.
The unequivocal results demonstrate that to build profit growth, brands must invest more in quality, trusted and high attention media formats. High attention media — like news brands — is marketing gold.
Find out more about the event and register for tickets on the Adwanted website.
