The Evening Standard and Independent launch their 2019 Christmas Appeal to help stop homelessness.
The number of people sleeping rough is up a fifth in the past year and on average, two homeless people are dying every day. This is why ESI Media is launching its most ambitious campaign yet – a two-year campaign to highlight the issue of homelessness and develop initiatives to help stop it.
ESI Media’s objective is to make a measurable difference through the efforts made by the Evening Standard and The Independent to address crisis aspects of homelessness. It intends to do this by focusing on the following five areas: 1. Investigations; 2. Lobbying; 3. Public activation; 4. Fundraising; and 5. Convening and promotion. It is planned the focus on this area will last two years and all funds raised will be administered by the London Community Foundation, with whom ESI has a long-running relationship through its managing of the Evening Standard’s Dispossessed Fund. New Philanthropy Capital (NPC) is also monitoring the progress of the campaign and measuring its impact.
Over the course of the campaign a range of issues will be supported but the initial focus will be on:
- Busting myths about homelessness and lobbying for additional support measures
- Creating the first 24/7 centre to serve as a safe haven for homeless women in Central London
- Ensuring homeless women receive the right support fast by establishing a coordination hub
- Providing services where the worst gaps presently exist, particularly around mental health
Source: ESI Media
