Whether it’s cutting down on plastic wrapping or packing the dishwasher tighter than Tuesday’s commute, the brand partnership gives readers plenty of ideas to join the mindful revolution
The partnership features a full-page display ad for Ecover’s plastic-free dishwasher tablets, accompanied by a paid content article by sustainability journalist Karen Edwards. The story outlines six easy ways readers can reduce both their plastic waste and their carbon footprint all in one go.
The feature, which appeared both in last weekend’s print edition of ‘Saturday’ magazine and online, is part of Ecover’s wider ‘Waste No Space’ campaign with the Guardian.
