Mail Metro Media creates a heartwarming multi-platform campaign designed to drive participation in Dogs Trust’s National Dog Survey — an annual project that helps shape the future of dog welfare across the UK
At the heart of the campaign is Mail Metro Media’s creative logo morph format. Metro.co.uk and MailOnline’s Health channel have both been transformed with a ‘paws-itively’ playful makeover. Last week, Metro.co.uk became Petro.co.uk and today MailOnline’s health channel is turning into TailOnline, visually reinforcing the campaign and making Dogs Trust unmissable.
Natalie Cirsch, agency partnership strategist at Mail Metro Media, said: “This campaign is the perfect mix of creativity, purpose and platform innovation.
“From content to takeovers, we’re proud to help Dogs Trust authentically create a meaningful moment for the second year in a row — and, of course, to be celebrating man’s best friend!”
