The news publisher brings its roster to the independent podcast hosting and monetisation network with a deal encompassing both current and forthcoming titles
Since Jamie East took on the role of head of podcasts in 2023, the company’s audio portfolio has expanded significantly. From a single hit podcast, ‘The Trial of Lucy Letby’, 12 months ago, content now caters to a wide range of audiences.
dmg media’s shows include true crime such as ‘The Trial’ (now in its fourth season), sports with ‘It’s All Kicking Off!’, insights from the world’s biggest stars with ‘Everything I Know About Me’, incredible real-life stories from ‘Apple & The Tree’ with Vogue Williams among others. There are also over a dozen more currently in production, touching upon history, politics, royalty and brilliant storytellers.
Adelicious will represent dmg media commercially to brands, increasing revenue opportunities while working closely together on both podcast growth and launch strategies.
Craig Eastwood, commercial operations director at Adelicious, said: “Jamie and his team have developed one of the most ambitious and exciting line-ups we’ve seen in a long time.
“This collaboration presents a significant opportunity for advertisers to reach an engaged, high-value audience, which we know podcast listeners to be.
“We are delighted to welcome them to Adelicious and look forward to working together to attract listeners and secure some excellent advertising opportunities for their shows.”
Jamie East, head of podcasts at dmg media, added: “Our ambitions are vast, and we needed a dynamic partner proud to work with us, capable of keeping up with this momentum and ensuring access to the right brands to support us in making the best possible content for our listeners.
“We found everything we needed in a partner with Adelicious and are very much looking forward to our future with them.”
