You better watch out, you better not cry… whether you’re emotionally ready or not, the festive season is just around the corner. As many of the 39 million Brits buying presents this year already start their shopping, news brands are well placed to help advertisers get under the tree
While consumer confidence continues to grow steadily, cost-of-living pressures remain front of mind; 85% of British gift givers this Christmas will take advantage of sales and promotions for their festive giving.
News brands will be a crucial environment for advertisers to help readers tick off their Christmas lists this year. 96% of UK adults buying presents this year read news brands, with 94% reading online and 46% reading in print.
When it comes to the presents at hand, news brand readers are particularly open to buying a wider array of gifts, including subscriptions, flowers, home appliances and charitable gifts.
That said, you can’t count out the classics, with more than a third planning to buy chocolates and almost four in 10 intending to buy clothes for their nearest and dearest.
Check out more insights by downloading our short nickable deck below.
