Campaign of the week: Boots

Not all dark spots are as welcome as this week’s eclipse — fortunately for readers across news brand titles this week, Boots is here to help

Thursday’s tactical ad featured next to relevant eclipse editorial across several titles, perfectly placed and timed to capitalise on the day’s conversation.

Newsworks’ ‘campaign of the week’ is chosen every week by the whole Newsworks team as an example of brilliant news brand advertising.

Want more inspiration? See more fantastic campaigns in our archive. Plus, visit our research hub to discover how news brands are effective environments for advertisers.

Daily Star