BT Mobile partners with The Telegraph to produce a series of videos featuring actress Emily Atack, who recounts entertaining stories about how her family uses mobile chat to keep in touch.
The new, cross-platform campaign aims to highlight the importance of sharing moments that matter, with celebrities telling relatable anecdotes.
Running from March to May, the ads show the I’m a Celebrity… Get Me Out of Here! finalist talking about her experiences of using mobile chat to communicate with her family, along with sibling rivalry and other embarrassing group chat fails that everyone will identify with.
Through the use of Spark’s newly created in-house video team, The Telegraph were able to combine Emily’s personal stories with text graphics and on-screen emojis to bring her family group chat to life on screen.
In addition to the videos, the BT Mobile campaign features a series of articles written by leading journalists, detailing their relationship with modern communication media including a dummy’s guide to text-speak and millennial phone call phobia.