B&M contextual campaign encourages a new coat (of paint) for the colder months

With Metro’s Property & House section giving readers ideas on how to make their homes warm and cosy as winter approaches, the supermarket has great deals to add a new lick of paint to the refurb

Refurbishing homes during the autumn period can be the perfect way to create a cosy and refreshed space in time for winter.

Great contextual placement from B&M in last Tuesday’s print edition of Metro allowed the brand to get in on the decor recommendations with its big savings on paint.