Newsworks research reveals cultural relevance drives 15% of UK sales worth £147bn
A major new study from Newsworks has quantified the commercial value of culture for the first time, revealing...
Lloyds brand partnership puts people at the heart of business growth
The multiplatform brand partnership across The Independent and The London Standard shows the importance of humans in business...
Media leaders to debate the future of ad investment in news media
Advertising investment in news media will come under the spotlight next month when the Media Debating Group convenes...
McVitie’s voted ‘ad of the summer’
While all 12 shortlisted campaigns got their moment in the sun, only one could be named news brands’...
Great Northern and the Guardian send Alexander Armstrong on an eastern odyssey
The train operator sends presenter and performer Alexander Armstrong on a train trip through East Anglia’s unexpected gems...
