In a cluttered media ecosystem, understanding what contributes to commercial success is key. Newsworks’ ‘Attention’ research has found a clear link between high-attention digital media and advertising effectiveness.
Join our webinar at 9:30am on Tuesday 14 July, when a panel of industry experts will discuss Newsworks’ agenda-setting effectiveness study, plus what it means for both the wider industry and your next campaign.
Hosted by Newsworks director of agency and client services Niki West, the session will open with a whistle-stop tour through the research with Newsworks research and insight director Heather Dansie.
Then, Niki and Heather will sit down with world-renowned effectiveness expert Peter Field, Lumen global VP consulting Shazia Ginai and Zenith head of planning Andrew McLean to continue the discussion.
There will be time for a Q&A, so don’t miss this opportunity to put your burning effectiveness questions to the experts.
