Celebrating the standout campaigns that have run in news brands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.
The 2021 awards were judged by a panel comprised of leading marketers and agency experts, chaired by Margaret Jobling, chief marketing officer at NatWest Group.
The winners were announced at a virtual ceremony on Wednesday 28 April 2021.
Winners
Lloyds Bank’s strategic priority is to help its customers feel in control of their banking.
2020 will be the year landmarked by the coronavirus pandemic.
Nutrition is not the first word that comes to mind when you think of ready meals.
The Co-op brand has always been there to comfort communities in trying times and the pandemic was no different.
Levi’s wanted to build on its 2019 Music Project, which gave emerging musicians access to technology and mentoring in their local communities.
Lloyds Bank’s priority was to demonstrate that it was still by the side of its customers during the pandemic.
British Heart Foundation research found that PM2.5 air pollution can cause or worsen serious heart and circulatory diseases.
Highly Commended
Lloyds Bank’s strategic priority is to help its customers feel in control of their banking.
Nutrition is not the first word that comes to mind when you think of ready meals.
In 2020, eBay’s small sellers became overnight heroes, filling the gap left by Amazon and supermarkets during the pandemic.
UKTV’s Alibi is home to the very best in British and US crime television dramas.
This is the story of how Ancestry changed public perception of a category that is often dismissed as niche and irrelevant.
Chair
Margaret Jobling, chief marketing officer, Natwest Group
Judges
Geoff de Burca, chief strategy officer, MediaCom
Vicky Fox, chief planning officer, OMD
Chris Gough, head of marketing, Samsung
Jed Hallam, chief strategy officer, Initiative
Emma Holmes, marketing & media consultant
Enyi Nwosu, chief strategy officer, UM
Omar Oakes, media & technology editor, Campaign
David Parslow, group marketing director, TalkTalk
Emma Saksena, media director, Unilever
Phil Smith, director general, ISBA
Richard Warren, marketing communications director, Lloyds Banking Group
Nik Wheatley, founder, LOVE SUGAR SCIENCE
Emma Withington, executive director, head of planning, MGOMD
