The Great British public have had a rollercoaster ride over the past few years, from the Brexit referendum in 2016 to the current pandemic. The nation has been deeply divided at times but with the vaccine rollout in full swing and lockdown restrictions slowly lifting, there’s a potential for 2021 to be a new beginning.
At Newsworks we have been talking to people throughout these trying times, travelling the length and breadth of Britain, from Aberystwyth to Dundee, in a bid to understand these societal shifts. Our new research study explores the frictions and divisions that can sometimes obscure the deeper and more meaningful shared values and aspirations of a nation.
We’ve questioned how the last few years has changed us and asked what people are looking forward to in years ahead. Are they weary of constant divisions and keen to put the past behind us a move on? Is there a desire to be more understanding of different points of view and unite as a nation?
Newsworks’ MD Jo Allan will introduce our virtual event on Friday 7 May, before Denise Turner and Sorcha Garduce reveal the results of our large-scale, state of the nation research project.
A panel session will then discuss the findings and the important role for news brands and advertisers in bringing people together as we move forward, with speakers including Lloyds Banking Group’s Richard Warren, Havas Media Group’s Eva Grimmett and the7stars’ Helen Rose.
Richard Warren, marketing communications director, Lloyds Banking Group
Eva Grimmett, group chief strategy officer, Havas Media Group
Helen Rose, head of insight & analytics, the7stars
Oliver Shah, business editor, The Sunday Times
Jo Allan, managing director, Newsworks
Denise Turner, insight director, Newsworks
Sorcha Garduce, insight partner, Newsworks