GET BOOSTED NOW: Cover wraps and home page takeovers promote booster jab campaign
The cover wraps and homepage takeovers encourage everyone over 18 in the UK to get their booster jab and everyone over 12 to get their second Covid vaccine.
They also encourage readers to test themselves before going out Christmas shopping or visiting family and friends.
The content was carried across national news brands on Monday 20 December, with regional news brands following suit the next day.
This is part of the news industry’s All Together partnership with the UK government to provide vital information to the nation about COVID-19.
Commenting on the latest All Together campaign, Newsworks CEO Jo Allan said: “It’s absolutely fantastic to see news brands coming together to boost the nation over the festive period. This fabulous industry effort across print and digital will help readers to protect themselves and their families against COVID-19.”
