Only three spaces were left on our illustrious ‘ad of the year’ shortlist, but our dozen autumn finalists were more than up to the challenge. Duke out they did — but we could only have one winner. A huge congratulations to Dentsu X and Screwfix for being named our ‘ad of the autumn’
How would you announce to London’s millions of readers that you’ve landed across the city? Screwfix gets literal to striking effect, with a little help from Big Ben.
Well done to Screwfix and Dentsu X for taking the top spot in our poll of both the industry and our RAM readers’ panel. Our two runners-up also through to our ‘ad of the year’ final are OMD UK and Barclays and Spark Foundry and Cadbury’s. A massive congrats to all three campaigns.
And so arrives the moment of truth. After four scintillating season polls, we finally have our competitors for ‘ad of the year’ 2026. You can vote for your favourite and be in with a chance of bagging an Apple Watch here.
One last piece of housekeeping — well done to our £100 Buyagift voucher winner Avan Majid from OMD UK. Have a great day out on us!
See all 12 ads shortlisted for ‘ad of the autumn’.
