- Through audio, social and interactive features, Newsworks is spotlighting news brands’ unique contribution to World Cup fever among millions of fans nationwide.
- Content will include a timeline of almost 100 years of World Cup journalism, top advertising from over the years, plus a weekly podcast.
From coverage of every kick, save and goal to the very best commercial opportunities for advertisers, news brands have long been central to the UK’s World Cup culture.
Newsworks has dived into the annals to create this interactive timeline, taking visitors from column inches in 1930 to the expansive 360-degree multiplatform coverage that fans will experience at this year’s tournament, the largest ever World Cup in history.
Also featured is an extensive gallery of some of the top World Cup ads that news brands have run — from witty tactical placements to campaigns cheering the home nations all the way to glory.
Meanwhile, Newsworks’ ‘World Cup Weekly’ podcast will draw on audience insights, impactful campaigns and publishing expertise to demonstrate how news brands are delivering for both readers and advertisers.
Newsworks CEO Jo Allan said: “News brands have played a unique, long-standing role in guiding fans through the world’s biggest sporting spectacle.
“With this year’s World Cup featuring more host countries and more teams than ever before, there is a great opportunity to celebrate what makes news brands invaluable for football fans and compelling for advertisers.”
Football supporters are once again expected to turn to trusted journalism to keep up with their team’s progress through the tournament. According to exclusive Newsworks research carried out in March, 77%1 of those engaged with the competition will stay updated through news brand content.
As nearly a century of World Cup storytelling shows, news brands connect fans to the moments that matter — and smart advertisers will make sure they’re right there alongside them.
‘World Cup Weekly’ will be available every Thursday from 11 June on the Newsworks website and on all podcast platforms.
Source: 1Newsworks/OnePoll February 2026
