When the Budget drops in the same week as Black Friday, it’s a huge cultural moment — Metro helped brands seize the moment with four attention-grabbing cover wraps, fuelled by the national conversation.
Across two action-packed days, Metro was filled with high-impact display ads, smart tactical creative, and standout sponsored editorial spreads from brands keen to speak directly to the news brand’s commuter audience.
Jo Mazenko, commercial director, Metro, said: “The Budget and Black Friday landing so closely together has created some exceptional opportunities for advertisers to engage on topical issues, culminating in two bumper issues for Metro.
“Four out of five days this week have featured a cover wrap, with a range of brands tapping into our powerful morning commuter audience as people plan their days, weekends, Black Friday and Christmas shopping.
“It’s proven the perfect occasion for brands spanning supermarkets, financial advisers, leading retailers, travel operators and dining-out brands to capitalise on a key period to make a difference to our users’ wallets, with exceptional impact.”
