News brands offer compelling, effective and innovative commercial opportunities for advertisers across a plethora of platforms. All the evidence and case studies show that advertising in news brands works.
However, while positive momentum is building behind the effectiveness of news brands – and the voices in support of trusted, regulated news environments are growing louder – this positive sentiment simply isn’t translating into increased advertising spend. This matters because advertising revenue still plays a significant role in the funding of newsrooms and quality journalism.
On Thursday 13 November at 9:30am, our 45-minute webinar provided a unique opportunity to hear four respected leaders within the news publishing industry shine a light on:
- The current commercial landscape
- How news brands can help advertisers to drive business results
- The value of professionally crafted journalism
- Why the news industry needs more action from agency planners in order to sustain it into the future
Listen to the full webinar below.
