Travel is a news brand staple, allowing readers to dream big for their next getaway. Our latest insights deck will demonstrate how your brand can take advantage of news brands’ engaged holidaymaker audience to boost your advertising campaigns
With 15 million UK holidaymakers are reading news brands every day, there are plenty of opportunities for travel advertisers to connect — particularly when it comes to looking for inspiration and ways to spend.
Those planning a holiday in the next 12 months are 316% more likely to read news brands in print to stimulate their imagination and 468% more likely for ideas of what to buy.
Meanwhile, trust in news brands is especially high for those reading travel content.
These people are 132% more likely than the UK average to trust the advertising they see in their national newspaper and 142% more likely to search for products and services online from ads they see in news brands.
Investing in print drives short and long-term ROI for travel brands
When it comes to all-important ROI, investing in print particularly pays dividends for travel brands in the short- and long-term.
Short-term ROI in print for travel brands is £1.89 per pound spent, compared to £1.19 per pround across all media. Long-term investment is even more rewarding: long-term ROI in print for travel is £4.38 per pound, compared to £2.65 per pound across all media.
You can read our full report on travel advertising.
