Newsworks
Because Journalism Matters
With the Tartan Army up against the hosts on Friday in Euro 2024’s curtain-raising match, official tournament partner Lidl gives Scottish readers the pre-match lowdown with help from a familiar source…
Placed contextually opposite a Euro 2024 fan story in the Scottish edition of Friday’s Metro, the ad makes the most of Lidl’s role as official partner for fresh fruit and vegetable by using some of its produce to give the latest stats before the big game.
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