After a long, low-octane winter, the sound and sight of 20 V6 turbos hurtling towards turn one in Bahrain is now just a week away. Readers were fully informed in Saturday’s print edition of The Daily Telegraph, which contained an eight-page pullout preview of the upcoming season
The pullout sees every grand prix previewed, with travel tips for those heading trackside and insights from the Sky Sports F1 pundit and commentary team. The content then draws readers’ attention to the Sky Sports’ pre-season rolling subscription deal for Sky Q customers.
The brand partnership also has a digital presence, with a column from Sky Sports F1 pundit Natalie Pinkham giving a look behind the scenes at the amazing travel stories the grand prix circus offers off-track.
